VIDEO: Check out Raksha Bandhan ad talks about protecting all women


Check out Raksha Bandhan ad talks about protecting all women. This ad tries to address the root problem in society’s thinking while looking at other women

Brothers always very protective and have been taking care of their sisters. And why should not they be? You know, it’s a dangerous world out there, and there are people who are looking for ways always seeking the benefits of girls to take. On Raksha Bandhan, the festival celebrating the love brother, the Brothers renew their vows to their sisters to ensure the safety and girls pray that no harm comes his brothers.
However, this year, we want to understand the real meaning of Raksha Bandhan and what is real raksha. This festive theme announcement drove home a very important message – that women in general to respect, not only those related to you.

The video begins with a girl, prepare with enthusiasm Rakhi on her brother’s hand, linking his brother – who is bothered by the fact that someone is harassing his sister for a while. The nurse reassures him and said something very important. She told him what really raksha – beyond hype guys who verify your sisters. It has been equally protective for all women, just as you are to your sister. Because the other women not to “Maal or products” are just like your sister does not.

Source: UltraTech Cement/YouTube